Writing

Notes from the work

Research and case studies, written by the people who did it.

Growth case study · 5 min read

How HalalHaram Pro went from about a hundred installs to ten thousand on short-form content alone, with nothing spent on ads.

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ASA & ASO case study · 7 min read

How we researched country-specific keywords, tracked Apple Search Ads and built localized App Store listings for HalalHaram Pro.

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Design case study · 5 min read

UI/UX and product design for a social NFT marketplace built around community, discovery and wallet-to-wallet swaps.

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Strategy case study · 4 min read

Business strategy for EmoMatrix: defining the audience, product wedge and revenue model before any production code was written.

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Case study · 6 min read

How we chose Solana and Metaplex for a marketplace that had to be cheaper, greener and flexible enough for NFT-for-NFT swaps.

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Business case study · 4 min read

A business case for lowering the entry price of property investment through fractional NFT ownership.

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