eNamia
iOS app

HalalHaram Pro

An AI Islamic guidance app that answers is this halal or haram for your madhhab, with sources, daily alerts and habit tools. Over 17,000 users, grown largely through organic short-form content.

HalalHaram Pro cover

HalalHaram Pro answers a question millions of Muslims ask daily and rarely get a straight answer to: is this halal or haram, for me? Rulings are tailored to the user's school of thought, drawn from the Qur'an, the Sunnah and qualified scholars, and every answer shows its sources.

It is the most established product in the portfolio, with more than 17,000 users and revenue verified through RevenueCat.

What it does

Instant Islamic rulings and halal guidance from trusted sources, tailored to the user's madhhab: Hanafi, Maliki, Shafi'i or Hanbali. Multi-language, offline capable, and privacy-first, with no tracking and no ads.

  • Madhhab-based rulings. Clear halal or haram with source-based justification from the Qur'an, the Sunnah and scholarly consensus, covering food, finance, modesty, relationships and modern technology.
  • Stop a Sin. A habit-breaking track with daily istighfar, du'a, progress tracking and emergency support.
  • Multi-language and offline. English, Arabic, Dutch, French, German, Spanish and Swedish, with saved rulings available offline and a daily widget.

The model

Subscription with in-app purchases, on a weekly, monthly and yearly ladder with free trials, and a free tier for limited use.

What we built

Concept, product design, iOS development and the subscription model, plus the App Store presence and the growth work behind it.

It went from about 100 to 10,000 downloads organically in under a month. We wrote that up in 100 to 10,000 downloads in under a month.

We also documented the paid and App Store side in Local intent beats global volume: our localized ASA and ASO playbook.

Part of the in-house portfolio we build and back through Private8.

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